Christmas is traditionally seen as a time of goodwill, when we reach out to those less fortunate than ourselves through acts of charity.
Here's a truly worthy cause: one which I am sure no-one could disagree is both heart-warming and certainly in need of our money.
How fitting that the Christmas season is used to make this appeal.
In fact I am more confused than ever. On the one hand we have the foundation which like many of those cult movements which Richard Dawkins denounces, looks to its followers to empty their pockets to promote the fundamentalist anti-theist cause on a wider stage. So it could be a sort of quasi-religious movement.
Or is it simply a clever piece of marketing a la Disney with prospective consumers of the Richard Dawkins "experience" lured into the many books and DVD's via the medium of his website and the Foundation. It looks like it could be just a money-spinner right up there with Snow White and Cinderella. Fantastic!
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